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Learn the FIVE (+1) core competencies that meeting planners need to strive for in order to be successful in this post by author Mary Jo Wiseman.

A comprehensive and well thought out marketing strategy must raise awareness, generate interest and help drive registration. Your overall method of communication and the vehicles you use to get your message out to meeting participats is paramount to getting them to understand what the meeting is all about, the benefits to them for attending, securing their buy-in ..... My Core Competency Must-Have #5: Communication & Marketing will help you do just that.